Website Design San Mateo Taking a Little Time to Plan your Website Will Make All the Difference

Your URL - Or in other words your web address, The technical term is Uniform Resource Locator. The address that the search engines use to find your website. You know, www.MySite.com for example. Logic may tell you to use your company name as your URL. But his may not be the best strategy for your website. Think about it, when you use a search engine to find a something you rarely use a company's name unless you are already familiar with the company. Usually you use the search engine to find the what you are looking for by typing in a description, keywords, of the product or service. So using a description of your products or services in your URL may be the best way to go if you want customers find your website.
See our SEO page about the use of keywords on your website and in your URL >>>

Products and Services - What about the wording that you use to describe your products and services. Compelling and accurate descriptions of your products are essential in 'closing the deal' and getting customers to buy your products or at least contact you. Do you have descriptions that can easily be placed on the internet, in 'Microsoft Word' format or something like that? It is called a 'Soft Copy'. You will need all your product information in 'Soft Copy' one way or the other. If you do not have a word processing program you can type it using your email program and then email it to yourself. You can even go to a 'Cyber Cafe' if you do not have a computer. We can help you with your content but no one but you can describe your company as well as you!

Photographs - Do you want to have a photo of the front of your store on your website? What about photos of your products? Good quality photos of you products is essential when building a website and getting customers to purchase your goods online. Even if you provide a service, you definitely want to include captivating graphics and photos of some type. We can do this for you if you do not have the ability to take digital photographs. Stock photos are available on the internet, but be careful of copyrighted material.

Once you have a few ideas for your choice of a URL, do a little research on availability.

GoDaddy is a popular site for buying URL's and it is a good place to do a little research to see if the URL you have chosen is available. After you type in a URL in the search bar it will give you a few other URL ideas. Try using hyphens in your URL, Shoe-store.com. These are often available and are a good choice in some instances.

Use the city or county where you are located in your URL. For example, Shoes-San-Mateo, this can be option that may work for some businesses. Also you can try more descriptive URL's for a better niche market, Affordable-Shoes or Affordable-Womens-Shoes.com.

Do not choose a URL that is too long, that is a bad thing! And try to avoid the .net .biz URL's. Go for the .com name if you can.

Go to your favorite search engine and do some surveillance on your competitors. Use Google, Yahoo, MSN or your favorite search engine and type in a description of the products or services you will providing on your website.

First off, you will get an idea of how many other company's are offering the same items. Then you can look at how individual website's describe there product and services.

You can checkout the photographs, website design and webpage navigation. Do you have good descriptions and pictures of your products? If not, you know what you need to start working on.

A Web Designer cannot describe your products or services as well as you can, But we will try to help out and give you some pointers. (808) 276-6340.

How will the customer contact you, do you have an email account. Our web hosting comes with 10 email accounts. But you will need to access them frequently so you do not miss customer inquiries. What about your phone number, do you want customers calling you? Maybe you should think about an '800' number. Customers are more likely to call you if it is FREE for them!

The more descriptive your website's content, relevant text to your website's theme, you have in your site the better the search engines and your customers will like it.

What do you want to say to your customers about your company. Maybe tell them about you company's history, location, size, sales volume, company stocks, employment, etc. Typing up this information can be very time consuming but it is very important to the success of you website.

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